‘War for the Planet of the Apes’ Performs Adequately Despite Exceptional Reviews

War for the Planet of the Apes debuted this summer weekend at #1 to $56.5 million. That’s a tad more than a million over the unveiling that it’s originator, Rise of the Planet of the Apes brought in; $54.8 million. Notwithstanding the studio predicting correctly the eventual take home, the film is far behind Dawn of the Planet of the Apes $72.6 million. Word of mouth, rave appreciation, and an excellent marketing campaign was able to bring the “drama” to its total for the three days.

Fox still sees the film as a success despite being $16 million shy of its last Apes film. War’s budget was $20 million less than that of Dawn, and a potential (more and more improbable) best picture nomination could see the film rereleased or sky rocket with DVD and VOD. Rise was able to end with a theatrical domestic take-home of $176.7 million, though the surprise hit’s legs allowed it to decline slowly week by week. War is being compared to Star Trek Beyond whose initial weekend was similar and went on to accumulate $160 million. With a budget of $150 million; this would be a success in the eyes of Fox, especially with a strong foreign reach.

War was able to beat out Spider-Man: Homecoming whose stellar $117 million opening dropped a whopping -62.2% to $44.2 million. Don’t feel too bad, the film’s domestic run is already $32 million above it’s $175 million budget with another $260 million from foreign audiences.

Christopher Nolan’s Dunkirk and Luc Besson’s Valerian and the City of a Thousand Planets look to take hold of number one as Dunkirk plays in 3,600 theatres and Valerian plays in 3,400.

The weekend of July 14-16 top five is as follows:

War for the Planet of the Apes$56.2 million ($56.2 million) total

Spider-Man: Homecoming$44.2 million ($207 million)

Despicable Me 3$19.3 million ($188 million)

Baby Driver $8.7 million ($73.1 million)

The Big Sick$7.5 million (15.9 million)

Source: http://www.boxofficemojo.com/news/?id=4306&p=.htm

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